Viva AmericaLaunches @ BET JAZZ Network.

BET JAZZ announced the launch of “VIVA AMERICA”, an English-language, one hour TV show celebrating the U.S. Hispanic explosion in the Arts, Music, Cuisine, Fashion and it’s influence on U.S. culture.

“VIVA AMERICA” is a joint venture with R. PANIAGUA, INC., a Latino Marketing firm based in New York, and BET JAZZ. R. Paniagua, Inc. will be responsible for producing 13 weekly one hour shows that will launch on May 29th on the Saturday 10pm ET time slot throughout the BET JAZZ broadcast system, which includes over 14 million homes in key U. S. Latino Markets and the Caribbean Islands.

“BET JAZZ” has given us a great opportunity in “VIVA AMERICA” to reach the affluent cross over Latinos in the U.S.”, states Ralph Paniagua, CEO of R. Paniagua, Inc. “We have the total support of the SBS Broadcasting System to attract Latinos to BET JAZZ throughout the country. Although BET JAZZ already has a large viewership among Latinos, we will drive additional Latino viewers to the network with a formidable tune – in promotional campaign in conjunction with the SBS Broadcasting System’s FM radio stations.” Paniagua added.

U.S. Navy will be the “Title Sponsor” of the show. American Airlines, Verizon, and Marriot have signed on as Co-Sponsors.
“The participating sponsors are those that are interested in reaching the cross-over Latinos who are at higher income bracket and meet the needs of certain sponsors who are searching for Latinos who could qualify more easily for high end products” stated Paniagua.