Vivala launches for Millennial Latina Market

CafeMom launched Vivala.com for the millennial Latina. 

“We are thrilled to apply what we’ve learned serving moms to other key audiences, starting with the critically important millennial Latina market,” said CafeMom CEO and Co-Founder, Michael Sanchez. “We are confident in our ability to scale an audience with our highly participatory and sharable content, and bring partners custom solutions that resonate with the young Latina.”

Vivala is led by Editor-in-Chief, Zuania Capó, who brings years of expertise in leadership roles as Executive Editor for People en Español and Siempre Mujer.  

“Vivala is redefining sharable and culturally relevant content for Latinas,” explained Capó.  “Our Latinas are savvy, bold and real. We want to provide a platform that highlights their voices where they can find the stories that matter most to them. We felt there was a void of smart and authentic editorial offerings that truly spoke to this audience.”