In honor of the Girl Scouts of the USA’s centennial celebration, Vme, America’s Spanish TV alternative, has partnered with the long-standing organization to kickoff a yearlong initiative to support their ‘ToGetHerThere (Juntos Por Ella)’ campaign, the largest advocacy and fundraising movement dedicated to developing leadership in young girls in our nation’s history. Proudly declaring 2012 the “Year of the Girl,” GSUSA hopes to motivate and encourage individuals, corporations, governments and organizations to do their part to help break the barriers young girls face in today’s world. Vme plans to help commemorate this milestone anniversary by developing PSAs featuring their new CEO, Anna Maria Chávez, and highlighting girl scouts and their activities. This campaign will be broadcast and hosted online as well. Vme will also host a “Mentoring Day” where girl scouts will receive and take part in their own PSA recording, and create a website campaign that will direct viewers to the Spanish version of the ‘ToGetHerThere’ website, JuntosPorElla.org.
“Instilling a vision of success in young girls today is not only crucial to the development of future women leaders, but to our nation’s continuously changing and growing marketplace,” said Alvaro Garnica, President and CEO, “Vme is proud to partner with Girl Scouts of the USA’s campaign to help highlight the critical importance of fulfilling leadership potential in young Latinas, not only for their future success, but that of society.”
“The launch of the ToGetHerThere campaign during our 100th anniversary celebration has given us the opportunity to shed light on many of the issues facing our young girls today,” said Anna Maria Chávez, CEO of Girl Scouts of the USA, “Girl Scouts is thrilled to partner with Vme as we move forward in our efforts to bring individuals and organizations together to provide Latina women and girls the chance to achieve their leadership potential and their dreams.”