Vme becomes a Nielsen Rated Network January 2011.
October 11, 2010
Vme announced that it has signed a contract with The Nielsen Company to be a nationally rated network as of January 2011. Coupled with this, the 3-year-old network also announced that it is now available in 10.2 million Hispanic households further solidifying its position as the 4th largest U.S. Hispanic broadcaster of any kind.
“Vme is really striking a chord with our viewers. We know from our ongoing Simmons data that Vme viewers are different, desirable and often not watching other Spanish networks. This provides opportunities to reach an unduplicated set of viewers,” stated Carmen DiRienzo, president and CEO. “We are pleased to become rated by Nielsen and move into this next phase for our network, our advertisers and our viewers.”