Vme reinforces Brand with Contigo.

Vme kicks off its new brand campaign by distilling its mission and promise to a single word – Contigo. In English there is no word quite like it and it can best be understood in Spanish as “together with you.” However, Vme’s use of Contigo is more than a motto – it is the heart of the network’s mission of offering programming that allows Latinos to see themselves, and their world, in a fresh and transforming way.

“In a single word, Contigo captures everything that Vme stands for and has built with our audience. By emphasizing this messaging in all of Vme’s media platforms, everytime we interact with viewers, we remind them that we are with them — “Contigo” — in the process of being Latino in this country regardless of age, class or generational status,” said Carmen DiRienzo, president and CEO.

Vme will be introducing viewers to its Contigo messaging with an integrated marketing campaign on-air, online, through Facebook, a national radio and print campaigns and community events featuring its new celebrity hosts for Cocina, Planeta Feroz, Nota Musical, and TuBeBe. Vme has also updated its name by dropping the hyphen in Vme to make it simpler and easier for consumers to use in multiple platforms.

On the October 5 episode of Vme’s weekly hit show, Estudio Billboard, Latin music stars, Alex, Jorge and Lena performed “Estar Contigo”, a song released on iTunes by Warner Music Latina and will be featured by Vme in the Contigo campaign.

Vme’s print campaign uses a “Contigo info bar” on the bottom of each ad for consistent and concise messaging and look. By simply changing the images, Vme can advertise various programs or platforms such as “Contigo en tu concina” (with you in the kitchen), “Contigo en el Internet” (with you on the Internet), and “Contigo en tu Familia” (with your family).

“From a creative perspective, Vme Contigo offers complete flexibility to integrate this promise into each of our genres and platforms,” said Guillermo Sierra, senior vice president and who led Vme’s internal creative team in the development of Vme Contigo. “Contigo is also one of those rare times when it takes fewer words in Spanish than it does in English to express so much emotion, passion and commitment.”