Volkswagen Latin America @ C.O.D.

Volkswagen Latin America has retained Coral Gables-based marketing communications agency C.O.D (CreativeOndemand), to handle its Spanish-language advertising for its Bora, Fox and Jetta models in Puerto Rico as well as Colombia, Ecuador, Panama, Costa Rica, Honduras, Guatemala, El Salvador, and Nicaragua.

“After reviewing C.O.D’s impressive portfolio and conducting a thorough agency review, we felt they were the right partner to assist Volkswagen Latin America in a series of key initiatives we have planned for this year,” said Rossana Cuebas, VW Latin America’s Advertising and Promotions manager.

“We are honored and very excited to have been selected by Volkswagen Latin America as its agency of record for its Central and South American initiatives,” said Daniel Marrero, C.O.D’s Founding Partner and Chief Creative Officer.

Julio Rodriguez, C.O.D’s Director of Brand Management, added, “Being charged with launching Volkswagen’s new stable of models throughout Central and South America is both extremely rewarding and challenging. There is no greater automotive brand and there’s no doubt that our strong team of strategic and creative individuals will live up to the challenge.”