Volvo Rents drives Hispanic focus.
February 20, 2008
Volvo Rents, a division of Volvo Construction Equipment, announced that Frank Lopez, former president and CEO of the U.S. Hispanic Chamber of Commerce Foundation (USHCC), has been retained by Volvo Rents to oversee the company’s Hispanic franchise business development strategy in the U.S.
Lopez’s association with Volvo Rents marks the company’s first formal initiative to promote franchise opportunities to Hispanic entrepreneurs.
“Frank’s passion to advance the cause of diverse populations — particularly the Hispanic population — matches our desire to cultivate diverse entrepreneurs,” said Nick Mavrick, vice president of marketing for Volvo Rents. “We look forward to having Frank as part of our team.”
In addition to attracting Hispanic entrepreneurs to the franchise program, Lopez will work with Volvo Rents’ team to establish relationships with Hispanic trade and industry associations in the U.S.; achieve supplier diversity; and attract Hispanic and minority skilled laborers to franchise positions.
“Volvo Rents’ commitment to diversity is honorable, and I hope to increase the company’s presence and credibility within the Hispanic and other minority business communities,” Lopez said. “I think there is a significant cadre of entrepreneurs who happen to be Hispanic who can take advantage of the Volvo Rents franchise program.”
