The vox collective launches VoxVentures to focus on Products & Branded Content.

The vox collective unveiled VoxVentures–a division focused on the creation of products and content for clients, distribution partners, as well as venture capital partners looking to invest in high growth areas.

The agency’s immediate focus will be on creating properties for the emerging multicultural, global and youth segments that also channel the mainstream appeal of those groups. Products currently in development include children’s entertainment properties, beauty and fashion products, as well as digital and broadcast entertainment content.

“Our agency is full of creative entrepreneurs with powerful product ideas triggered by unique consumer insights, so this is a natural step for us and for an ad industry redefining itself overall,” commented Roberto Ramos, President and CEO of the vox colletive. “Additionally, our focus on multicultural and globally-minded products and assets comes at a time when a demographic tidal wave is creating a strong demand for complete business, product and marketing solutions to engage these groups and their mainstream influence.”.

“VoxVentures will serve as a creative and financial incubator of consumer product ideas and business plans representing a new multicultural and globally-minded mainstream. Our goal is to nurture and take these ideas to he next level by developing the business model, coming up with the entire consumer experience, and by procuring the financing and distribution of the product to make it a success,” stated Awilda Charriez General Manager & CFO of the vox collective.