VPE Public Relations adds JustFab Inc.

VPE Public Relations announced that JustFab Inc. has retained VPE Public Relations for a national public relations campaign targeting Hispanic women that will launch in October. JustFab Inc. is leveraging VPE’s services for the development of a public relations strategy, media outreach and media event coordination.

“VPE Public Relations brings the breadth of experience in working with major national brands and the Latina segment that we sought to assist us in this initiative,” said Alice Chung, director of public relations for JustFab. “We are excited to be bringing on VPE’s team and tapping into their expertise in targeting the Hispanic market.”

“We are excited to represent JustFab Inc., who has been an innovator in fashion e-commerce since the company’s founding in 2010,” said John Echeveste, principal at VPE Public Relations. “As JustFab grows and evolves its Hispanic marketing and public relations initiatives, we will work hand-in-hand with them to assist in executing their vision.”