The Public Relations Global Network (PRGN), one of the world’s largest networks of independent public relations firms, will hold its bi-annual conference in Santa Monica on April 18-20.The local PRGN member and conference hosts, VPE Public Relations (VPE), will commemorate its 25th anniversary with a dinner celebration on April 19 as part of the conference activities with Antonia Hernandez, President and CEO of the California Community Foundation, as keynote speaker.
VPE Public Relations is hosting the multi-day conference where 60 PRGN members from 45 agencies around the world will gather to review communications trends, industry challenges, and business opportunities at a global scale. Along with all the informative sessions and discussions taking place during the conference, VPE is coordinating a number of entertaining social events offering the international visitors a glimpse of the SoCal lifestyle.
“In our 25 years we’ve seen communications evolve from all news being local, to local stories going global in minutes,” said John Echeveste, partner of VPE Public Relations. “Our PRGN affiliation has allowed us to expand our capabilities to include Latin America and respond to our clients’ growing international communications needs.”