VRTCCOM launches.
March 9, 2007
VRTCCOM, the US branch of the Mexican communication and advertising agency Vértice Comunicación, officially opened its doors for business in January, 2007. Its central offices, located in Los Angeles, CA, will work towards growing the Hispanic market in the US.
Vértice is distinguished for its creativity and innovative communication strategies enabled by a propietary tool known as “Channeling Emotions”. The use of this tool has led to great success for the large variety of brands that Vértice has worked with over the past 25 years, including Honda, Ferrero, Acura, Sport City, Cinépolis, URREA, Selther, Bansí.
In the United States the agency operates under the name VRTCCOM. It is directed by Eduardo Torres, President and Octavio Orozco, VP, General Manager. Over the past few years, Octavio has been one of the most successful executives in the Mexican market. He is now responsible for leading the way as the company’s primary strategist for penetrating the challenging Hispanic market, with the creative talent of Eduardo Ávila to support him.
