Vrtccom is named AOR for Maseca & Guererro.

The agency vrtccom (Vertice Communication Corp) with main office in Torrance, CA has been designated by Mission Foods and Azteca Milling to direct the communication strategies as of April 2011.

“ We are very enthusiastic by this new responsibility that GRUMA international, a worldwide leader among companies specializing in corn flour and tortillas, has awarded us. We have major challenges for 2011 due to all the changes the market has been experiencing. Our company has worked very closely with the consumer to understand their needs and emerging trends. As a result of these findings, we will find a more innovative and attractive communication platform so we can invite them to live new experiences with MASECA and GUERRERO ” stated Eduardo Torres CEO and Founding Partner of the agency.

vrtccom has been selected by Gruma Corporation as its agency of record for both brands as a result of its strategic contributions, creative and service that integrates ONLINE and OFFLINE activities to bring the brand to its current and future customers.

Co-founder and General Manager, Octavio Orozco will supervise and direct a team from its Houston, Texas office to manage the communications strategies for Maseca & Guererro.

vrtccom will integrate its three offices located in Torrance, Houston and Guadalajara, Mexico, which helps the agency create refreshing ideas to its proposals, long term vision in the strategies implemented and a business model that combines costs of the United States and Mexico that enable the company to maximize resources.

“ In these time we need to be innovative in our strategic offerings, creative and costs so we can support our clients in meeting their business goals in this surprisingly large and demanding Latino market that requires more attention each passing day” informed Octavio Orozco, Founding Partner and Agency Director.

“ We are working intensely in the development of market knowledge and intelligence. We want to accompany our community in its transformation since we have worked with brands that have always formed a part of their lives” remarked Orozco.