Vycera Targeting Hispanic Telecom Consumers.

Genesis Communications International, Inc. announced the completion of a name change to Vycera Communications, Inc. and the release of new services customized for the fast growing Hispanic population.

The new services include “Linea Libertad” or Freedom Line, a long-distance offering with rates priced at least 10 percent below competitive services to Mexico, Latin America and throughout he United States. In addition, new customers receive a “Lealtad Card” or Loyalty Card, a prepaid phone card that provides $10 per month in free calling for as long as the customer remains on service with Vycera. The card works from both the United States and Mexico, giving customers and family members in Mexico the opportunity to make long distance calls free of charge each month. Vycera has also enhanced “Linea Mexicana,” a toll-free access service that lets callers in Mexico place collect calls to customers in the U.S. using an automated attendant. This innovative service is almost half the cost of traditional collect calls and now works from any phone in Mexico, including pay phones.

According to Derek Gietzen, president, CEO and co-founder of Vycera, a singular focus on the Hispanic market clearly differentiates the company from its competition. “Unlike other providers that try to be all things to all people, we want to establish Vycera as the preeminent phone company for Spanish-speaking consumers by supporting their special calling patterns and preferences,” says Gietzen. “We feel that our new name, low-cost services and in-language support further distinguishes us in this burgeoning market.”