Wallace – VP of Midwest National Sales & Marketing at Estrella TV Network.

Liberman Broadcasting, Inc. (LBI Media) announced the appointment of broadcast sales veteran Andrew Wallace as Vice President of Midwest National Sales and Marketing. Based in Chicago, Wallace will be charged with strategically positioning the Estrella TV network, set to launch this month.

“We welcome Andrew on board,” said Winter Horton, Chief Operating Officer, Liberman Broadcasting. “His extensive experience in Spanish-and English-language broadcast sales, in addition to long-standing relationships with key agencies and advertisers, combine to uniquely qualify Andrew as the newest member of the LBI sales team. His assets will help to further our goal of attracting national advertisers to Estrella TV, which is the fastest growing Spanish language television network.”

“I am pleased to join the Liberman Broadcasting team,” said Andrew Wallace, Vice President of Midwest National Sales and Marketing, Liberman Broadcasting. “Estrella TV’s quality and diversity differentiates this ever-expanding network from other Spanish-language broadcasters, and I’m eager to begin sharing that story with advertisers, both new and established.”

As part of LBI Media’s sales team, Wallace will have the full backing of the Company’s wholly owned national sales force, Spanish Media Rep Team (SMRT). The dedicated team has offices throughout the U.S. and focuses on selling TV spot advertising exclusively for Estrella TV affiliates. SMRT has a strong track record of success in the more than 15 years since its launch.