Walmart and NASCAR Team join forces.

Walmart and NASCAR announced a new relationship designed to give Walmart customers and race fans new NASCAR branded merchandise and special savings on race tickets available on Walmart.com/NASCAR for select races.  The new retail program, branded “Race Time”, is the largest retail promotion in NASCAR’s history and launches in 1,500 Walmart stores just in time for the start of the season with the 53rd running of the Daytona 500 (FOX, Sunday, Feb. 20 at 1 p.m. ET).

This new relationship will begin with select NASCAR and NASCAR team licensed merchandise in Walmart stores and grow in the future to include more merchandise and various sponsor products.

“We know our customers are NASCAR fans, and we continue to look for ways to provide unforgettable family experiences as well as greater value in every aspect of their lives,” said Stephen Quinn, chief marketing officer, Walmart US.  “We’re very pleased to introduce this program to our customers and help them save money while fully experiencing the excitement of NASCAR. ”

“Millions of NASCAR fans eagerly await the start of the season and we are excited to get in high gear with this relationship with Walmart,” said Paul Brooks, senior vice president, NASCAR, president of NASCAR Media Group and a board member of the NASCAR Team Properties. “This program will allow us to get even deeper into product development over the coming years with Walmart helping us deliver exciting new products at affordable prices to our fans.”