Walmart and Todobebé Team up.

Walmart announced an integrated 360-degree marketing and media relationship with leading Hispanic family media company, Todobebé, Inc, across its Todobebé, Viva La Familia and Blogs de Mamás properties. As the sole, year-round retail sponsor for the company’s multiple platforms, Walmart will continue to create meaningful connections with one of its important consumer groups, Hispanic moms and families raising children under five years old in the U.S., which also make up Todobebé’s core audience.

“At Walmart, we’ve always been committed to giving moms a wide assortment of products at our everyday low price with the goal of offering them solutions to help them save money and live better. Our relationship with Todobebé allows us to take it one step forward with Spanish-language, culturally-relevant content tailored to Hispanic moms,” said Carla Dodds, senior director, multicultural marketing, Walmart U.S. “With our focus on every day low prices, Walmart offers the most affordable options and brands to help moms who are looking to further stretch her dollar.”

“Walmart was the first national retailer in the market to support content and product packaging in Spanish for moms and families raising babies, and has been instrumental in making products accessible and affordable for Hispanic moms nationwide” said Gillian Sandler, chief executive officer, chairman of the board, Todobebé. “This relationship is important for delivering on our mutual commitment to serving Hispanic moms and their families.”