Walmart helps Hispanics achieve their Educational Dreams.

Walmart is celebrating Hispanic Heritage Month, September 15 – November 1, by launching the “La Mejor Herencia es una Buena Educacion,” (“the best heritage is a good education”) national campaign, a continued commitment to serving the Hispanic community through education-focused initiatives. While the number of Hispanics earning degrees is on the rise, the campaign is designed to ensure that those still underserved receive the vital information and assistance necessary to gain access to a higher education.

The campaign includes:

— National television, radio, print and online advertising – the ads, aimed at showcasing Hispanic students who can serve as role models to other aspiring students, highlight recipients of the Hispanic Scholarship Fund/Walmart Scholarship Program.

— Enhancement of www.AhorraMasViveMejor.com – the site will have a designated section that will connect parents and students with individuals committed to helping Hispanics achieve a higher education.

— Education-focused Walmart Foundation grants – Hispanic-driven organizations that will receive or have received funding include: Excelencia in Education, ASPIRA, the Institute for Higher Education Policy, the Hispanic Scholarship Fund, and the Center for Student Opportunities.

Hispanics are the fastest growing demographic group in America. According to the United States Census Bureau, the latest statistics show that Hispanics have the highest high school dropout rate, at 21.4 percent. However, Simmons Data 2009 found that the number of Hispanics earning a college degree is up 33%. While only 9 percent of Latinos earned a college or higher degree in 2005, that number has improved to 12% in 2008.

“Walmart can play a vital role in supporting the communities we serve beyond the products in our stores and career opportunities for associates,” said Gisel Ruiz, senior vice president, People, Walmart U.S. “Walmart remains committed to meeting the educational needs of Hispanics throughout the year by offering scholarship opportunities and initiatives that support Hispanics and higher education. We believe this is the road that leads to helping people live better lives.”

AhorraMasViveMejor.com functions as a portal for parents and students interested in pursuing a college degree. Information and tools related to standardized tests and college placement exams, scholarship and financial aid, steps on choosing a college, and tips on writing admission essays, can be found in both English and Spanish. The site will be accessible throughout the year.

In addition to these programs, Walmart’s other Hispanic Heritage Month initiatives include a partnership between Sam’s Club and the United States Hispanic Chamber of Commerce to assist small business owners interested in strengthening their businesses. The nationwide contest, “Como Si,” (“you can”) will award 10 winners with a visit to Sam’s Club corporate headquarters in Bentonville, Ark. to learn practical tips on incorporating technology into their businesses, while improving their bottom line. The contest runs from September 15 to October 15.