Walmart Moms: ‘Up-for-Grabs’ This November
May 23, 2010
The 2008 election introduced the term “Walmart Mom.” Identified as a key swing demographic, Walmart Moms have the numbers and potential to shape an election’s outcome.
This 2010 mid-term election season, research firms Public Opinion Strategies and Momentum Analysis conducted a bipartisan survey designed to revisit the Walmart Mom and find out how she’s faring economically as the recession continues, how that is impacting her political behaviors and — more importantly — why she still matters.
Analysis of the survey’s findings (CLICK on link below):
http://www.walmartcommunity.com/wp-content/uploads/2010/06/Walmart_Moms_Presentation_6_21_10_FINAL.pdf>
Download survey responses by question (CLICK on link below):
http://www.walmartcommunity.com/wp-content/uploads/2010/06/10341_Walmart_Interview_Schedule.pdf>
