WAPA America & Cinelatino Upfront 2016-2017
June 11, 2016
WAPA America and Cinelatino unveiled new programming announcements for the 2016-17 television season .
Cinelatino announced an agreement to produce four exclusive, original multiscreen movies with Argos Comunicaciones, Mexico’s leading production company. Argos is the creator of the international novela phenomenon, “El Senor de los Cielos,” as well as many enormously successful telenovelas and movies. The first two movies will be directed by Walter Doehner, director of “El Senor de Los Cielos,” and will draw on Argos’ unique production capabilities and star-studded talent pool.
“Argos is the hottest company in Spanish-language creative right now and they consistently deliver high-quality, highly-rated programs,” said McNamara. “We are thrilled to once again partner with them and we look forward to the opportunity to integrate our clients—from script development and product placement, to organic integrations in exclusive digital extensions of the films.”
Cinelatino also announced two major projects centered around the “narco” culture, which has been fascinating U.S. Hispanic audiences. This fall, Cinelatino will be premiering the first-ever narco-romantic comedy, “Cuernito Armani” (“Cuernito Armani: Bullets, Lies and Love”), inspired by the wildly successful “narco-corrido” narrative song by popular Mexican banda singer, “El Komander.”
Cinelatino also has plans to co-produce a five-part series based on the life of El Cholo, the right-hand man to the world’s most notorious drug lord, El Chapo. Known as the key hitman for the most powerful drug cartel in the hemisphere, El Cholo escaped from prison multiple times and was a fugitive until he was captured alongside El Chapo in January of this year. This production will mark the first opportunity to see the exclusive story of this elusive and legendary killer.
Cinelatino also announced the exclusive U.S. television premiere of the wildly popular musical hit “¿Que Le Dijiste a Dios?” (What Did You Say to God?), featuring the greatest hits of international megastar Juan Gabriel. For the first time in the network’s history, Cinelatino will be transmitting the karaoke version of the film so fans can sing along to the musician’s most beloved hits at home.
WAPA America has secured the exclusive U.S. premiere of Sila, the Turkish novela that has been sweeping audiences across the globe.