WAPA América to premiere “Niche, lo que Diga el Corazón”

WAPA América has acquired exclusive U.S. rights to premiere the Colombian hit telenovela “Niche, lo que Diga el Corazón” (Beats of Love, Niche). The novela, produced by Caracol Televisión, is set to premiere on Monday, May 11, at 7pm ET/4pm PT.

Inspired the formation of Grupo Niche, one the biggest Colombian salsa bands of all time, “Niche, lo Que Diga el Corazón” is the story of Ivan Cuero, an energetic and passionate man who did everything in his power to overcome adversities and become one of the best salsa singers in the world.

“Niche, lo que Diga el Corazon” features some of the band’s greatest hits, among them “Cali Pachanguero,” “Buenaventura y Caney,” “Ana Mile,” “Al Pasito,” “Sin Sentimiendo,” and “Una Aventura.” The novela was a smash hit in Colombia, where it averaged a 35% audience share when it debuted on Caracol.

“Salsa is a huge part of the Puerto Rican identity and we’re thrilled to bring this record-setting novela exclusively to our viewers on WAPA America,” said Jimmy Arteaga, President of Programming, Promotions and Production of WAPA America. “We are confident this series will be an enormous hit among our audience, who will get to experience the never-before-seen drama, tragedy and romance behind one of the world’s most important salsa bands of all time.”  

The novela features a cast of celebrated Colombian and Latin American actors, among them Jair Romero (“Actor de El Joe, La Leyenda”), Abril Schreiber (“Amor a Palos,” “Tomasa, te Quiero,” “La Ronca de Oro,” “Dulce Amor”), Juan Manuel Mendoza (“La Viuda de la Mafia,” “Dulce Amor,” “Cumbia Ninja,” La Traicionera”), and Fernando Solorzano (“Musica Maestro,” “El Secretario,” “El Cartel,” “La Selección”).

“Niche, lo que Diga el Corazon” will air on WAPA America Monday through Friday at 7pm ET/4pm PT.