WARC, TikTok and Publicis Groupe shows the power of community commerce [REPORT]

TikTok, in partnership with Publicis Groupe and WARC, have released a new study exploring the role social communities play in influencing purchase decisions, outlining the huge potential for brands to engage with audiences and increase unplanned purchases by narrowing the funnel between product discovery and purchase through “community commerce.”

The survey-led whitepaper,“From Discovery to Purchase: The Role of Community Commerce,”reveals the potential of creator-driven marketing for brand growth and its impact on the purchasing funnel.

To download report, CLICK HERE.




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