Washington Hoy Be Launched.
February 28, 2005
Publisher Alex Ormaza announced the launch of the Washington DC Metropolitan Area’s premier English-Spanish weekly newspaper Washington Hoy.
Ormaza said the birth of the newspaper is a long overdue response to those Hispanic readers who do not feel represented by the English mainstream media’s approach to Latino issues.
“Despite the fact that second generation Latinos do most of their reading and research in English, they preserve strong feelings toward their Hispanic heritage and have a great demand for quality and timely information relevant to their ethnicity”, said Ormaza, who has been editor and director of several newspapers and magazines in the U.S.
The Silver Spring, Maryland, based publication, which is a joint venture by three journalists, is being audited by the Circulation Verification Council (CVC). It will have a tabloid format and will be distributed free of charge at Latino Stores, Metro Stations, colleges, universities, international organizations buildings, embassies, and other venues.
“As our tag line states, we’ll strive to find the Hispanic perspective in every newsworthy topic we cover, from the impact of the Administration policies on Latin America to the representation of Hispanics in the Armed Forces”, said Isabel Estrada-Portales, Associate Publisher and Managing Editor of the publication.
Estrada-Portales has worked in several media outlets such as El Nuevo Herald in Miami, and has been editor at Panamerican Health Organization, and Managing Editor of eHealth Latin America, a tri-lingual Internet publication with offices in several Latin America countries.
“Well over half of all Hispanics in the U. S. speak English preferentially or exclusively, and that’s where we come in,” said Jorge Dalmau, Washington Hoy’s Executive editor.
“We want to compete on the basis of content so that this competition raises the quality of all the Hispanic Media to better serve the needs and aspirations of the Latino community. The possibilities of growth are unlimited, we can all grow together”, said Estrada-Portales.
