WCBS-TV Falls To Univision In NYC.
June 30, 2002
New York TV ratings history is being made. At the midpoint of the July 2002 sweep, Spanish-language Univision 41(WXTV) here is poised to beat CBS-owned WCBS-TV Channel 2 in key weekday news races at 6 am, 5 pm, 6 pm, and 11 pm. If the trend holds up, it will be the first time in New York TV history that a Spanish- language TV station has beaten a major, network-owned English-language TV station in every key weekday local news race. In addition, Univision’s network newscast, “Noticiero Univision,” seen weekdays at 6:30 pm, is tied with the “CBS Evening News” locally with a 3.1 Nielsen Station Index average rating and 6 share. And Univision’s breakfast show, “Despierta America” (Wake Up America), seen weekdays 7 am to 10 am, is beating the “CBS Early Show,” seen weekdays 7 am to 9 am, with 1.5/5 NSI vs. 0.9/3 NSI.
Here are the ratings:
6 am to 7 am: “Noticias 41 al Despertar” (Channel 41 News at Dawn) with Ramon Zayas, Birmania Rios, and weatherman Jack Rico, is up 117% to 1.3/6 NSI from 0.6/3. That beats the 6 am “CBS2News” which is down 25% from 0.8/4 to 0.6/3.
5 pm to 6 pm: Univision’s news magazine, “Primer Impacto” (First Impression) is up 19% to 2.5/6 NSI from 2.1/5. That beats the 2.3/5 NSI scored by “CBS2News at 5 pm.”
6 pm to 6:30 pm: Local newscast “Noticias 41” (Channel 41 News) with Rafael Pineda and Denisse Oller is up 33% to 3.6/7 NSI from 2.7/6. That beats the 2.6/5 scored by “CBS2News at 6 pm.”
11 pm to 11:30 pm: “Noticias 41” at 11 pm with Pineda and Oller scores 3.5/6 NSI, up 52% from last year’s 2.3/4, to beat the 3.4/6 scored by “CBS2 Nightcast.”
In other ratings news, WPIX Channel 11’s “WB11 News at Ten” jumps from third place to second in the 10 pm news race, up 14% to 3.2/5 NSI from 2.8/5. “Fox 5 News at 10” on WNYW Channel 5 scores 4.8/8, while “UPN 9 News” on WWOR Channel 9 slips to third with 2.8/5, down 18% from 3.4/5 last year. “The WB11 Morning News,” seen weekdays from 6 am to 8 am on WPIX/11 has jumped 50% compared to its July 2001 sweeps average. “The WB11 Morning News” scores 1.5/6 vs. 1.0/4 a year ago. Meanwhile “Good Day New York” on WNYW/5, 7 am to 9 am, has slipped 41% to 2.0/6 NSI from 3.4/11 NSI last year. WNBC/4’s “Live at Five” leads the 5 pm news race with 6.2/14. WABC/7 is second with 5.3/12. Both tie the 6 pm news race with 5.8/12, while WNBC/4 leads the 11 pm race at 6.1/11 vs. 5.4/10 for second place WABC/7. Each New York Nielsen Station Index rating point represents 73.010.6 TV households.
