WCCM LatinX Boston partnership With Massachusetts Alliance of Boys & Girls Clubs

WCCM Latin X Boston, of Costa Media Boston, has pledged to be a true local station in the Boston DMA and provide valuable information to the Latino community. Through its partnership with the Massachusetts Alliance of Boys & Girls, it is committed to working with local organizations and leaders to enhance this mission.

“Our first-to-market community partnership is to get the word out of the incredible outreach the Massachusetts Alliance of Boys & Girls Club is doing in our Hispanic community. This partnership means so much to me, as I was a member of the Boys & Girls Club of East Harlem when my family first moved to NYC from Puerto Rico,” said Jose Villafañe, Managing Partner of Costa Media Boston. “Now, as a business owner and broadcaster, it is my responsibility to Massachusetts Latino families to assist them to benefit from the programs this institution has to offer,” added Villafañe.

“We were delighted to hear WCCM management wished to collaborate and help our organization market to the Latino community,” said Jennifer Aldworth, Executive Director of the Massachusetts Alliance of Boys and Girls Club. “Latinos are an important and growing part of our community in the Northeast. While the Latino community represents 12% of the overall MA population, more than 20% of public schools in Massachusetts are Latino and a higher percentage in the communities we serve. Our organization values diversity and inclusion and this partnership will help us reach this important segment of our community,” added Aldworth.