Weather Channel en Español launches

Byron Allen’s Allen Media Group television network The Weather Channel announced the launch of its brand-new free television network The Weather Channel en Español, the first 24/7 Spanish-language free-streaming weather news network in the United States. The Weather Channel en Español makes its historic debut on the 40th anniversary of the launch of The Weather Channel television network. The Weather Channel en Español has signed major sponsors including Ford, GEICO, General Motors, Toyota, Walmart and many others.

“The Hispanic marketplace is indexing extremely well with streaming services and is severely underserved. Our launch of The Weather Channel en Español is historic, and is a recognition of the continued and significant growth of the U.S. Hispanic population and the constant need to keep the entire public informed and safe as multi-billion dollar weather disasters are on the rise – especially in communities where Spanish is spoken as both the primary and secondary language in millions of households throughout America,” said Byron Allen, Founder, Chairman and CEO of The Weather Channel parent company, Allen Media Group. “I am proud to say viewers of The Weather Channel en Español will be able to increase their safety and awareness of extreme weather events with the full support of the number one weather news network, and its vast resources, infrastructure, technology, and scientists.”

“I’m very proud to be a part of Allen Media Group’s significant investment in The Weather Channel en Español,” said Sussy Ruiz, Editor-in-Chief of The Weather Channel en Español. “The Weather Channel has been voted the most-trusted news brand in America for 11 consecutive years, and the fifth most-trusted brand overall. The full resources of The Weather Channel have been dedicated to ensure The Weather Channel en Español achieves The Weather Channel’s 40-year history of excellence.”