Webcast: Internet Broadcast Audience Surpasses 100 Million Person On February 25th, 2003.
January 25, 2003
An estimated 103 million Americans age 12 and older have ever used Internet audio or video broadcasts, according to a new study by Arbitron Inc. and Edison Media Research. The new study, “Internet & Multimedia 10: The Emerging Digital Consumer,” reveals that the percentage of all Americans who currently use Internet audio or video (44 percent) is nearly twice the size of what it was three years ago (24 percent).
Bill Rose, general manager and vice president, Arbitron Internet Broadcast Services, Arbitron Inc.; Joe Lenski, executive vice president, Edison Media Research will host discuss the research online at:
http://www.arbitron.com on Tuesday, February 25, 2003, 12:00 noon – 1:00 p.m. (EDT)
Arbitron and Edison will discuss the growing popularity of streaming media as well as the latest Internet usage trends. The study also looks at consumer awareness, interest and ownership of several new digital devices including flat panel TV sets/computer monitors, digital cameras and high-definition televisions.
Other topics to be addressed include:
Online advertising and purchases
Broadband
Internet broadcasting usage
Cable and satellite media
Perceptions of media content
