Webcasting 101.

Advertising agencies across the country are learning about streaming media and its value from Arbitron Webcast Services. Webcating 101 covers the basics about consumer usage of streaming media, examples of streaming media advertisements (such as gateway ads and in-stream ads) and findings from Arbitron’s free industry studies. If you would like the powerpoint version of the presentation, please email Michael Hopkins at mi*************@******on.com.

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http://www.arbitron.com/downloads/webcasting101.pdf

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