Wendy’s Restaurant Hispanic AOR is ……….
June 14, 2010
Wendy’s Restaurants has reduced the list of agencies to two US Hispanic agencies potential handle their Hispanic advertising and marketing assignment. The winner is expect to be announced this week.
According to our sources, the two agencies still in the hunt are the Miami office of The Bravo Group and San Antonio based Bromley Communications.
Incumbent New York based The Vidal Partnership has suffered another client loss with Wendy’s Restaurants, after the high profile loss of The Home Depot account to Dallas based Richards Lerma.
We spoke with the client representative that advised us that no selection has been made, but we understand one has already been selected already.
Wendy’s Restaurant does not bill or represent what a National or regional McDonald’s Restaurant and/or Burger King account would represent, but is a good win or a loss that hurts to any agency.
In all fairness to both agencies, we will wait to announce the winner once the agency has been informed.
