Western Union consumers sing, shout-out and send ‘Love in Any Language’.

The Western Union Company has teamed up with Latin Grammy-award winning recording artist Daddy Yankee today in New York City to launch “Love in Any Language,” a national campaign designed to help consumers express their love to mothers, family, friends and loved ones.

Love in Any Language will enable consumers to create and upload their own original music video to express love to mothers, families, friends or loved ones. Once entrants have uploaded their entry, they are encouraged to tell their friends and family to go view their work and to vote. Public voting of the uploaded entries will determine 10 finalists. From the ten finalists, final judging will be made for one grand prize winner. The grand prize winner will receive $10,000. Love in Any Language also allows those who do not wish to enter to post a “shout out” just for fun.

“Western Union’s ‘Love in Any Language’ campaign is a tribute to mothers, family, friends and loved ones, who have given us so much throughout the years. The campaign, similar to music, is universal in how individuals express their love towards others in any language, during any gifting season,” said Victoria López-Negrete, Senior Vice President and General Manager, U.S. Product Management and Mexico.

López-Negrete added, “’Love in Any Language’ is a multi-faceted, integrated consumer campaign designed to encourage consumers to ‘Sing It, Shout It, Send It!’ and send the gift of cash. Western Union is excited to lead a campaign that focuses on promoting expressions of love to the people each of us care most about.”

Love in Any Language campaign elements include, among others:

· Special kick-off event with Daddy Yankee in New York City, March 24.

· Multi-layered advertising approach encompassing print, broadcast, radio, out-of-home, mobile and online channels, all showcasing the myriad of ways love is displayed everyday. To learn more, visit http://www.loveinanylanguage.com .

· Dedicated tab on Western Union’s Facebook page where contestants can upload original music video, lyrics or “shout outs” for Love in Any Language.

“Western Union and ‘Love in Any Language’ is music to my ears. Consumers of all ages across the U.S. have an opportunity to be creative and resourceful using their talent while expressing love in any language,” said Daddy Yankee. “It’s a great opportunity for anyone interested to express and share their love through original songs and lyrics and share it with the world.”