What is Account Planning?
August 15, 2009
In 1986 the APG published a booklet written by Sev d’Souza as a definition of account planning. Fifteen years later, with the further evolution of planning, that definition needed updating. Merry Baskin (APG Chair in 1998 and 1999) undertook the task and in 2001 wrote the Millenium edition — which she updated in 2007 to be ready for the 40th anniversary of planning in 2008.
To view documents below CLICK on link
What is Account Planning (2007)
http://www.apg.org.uk/download.cfm?type=document&document=325>
What is Account Planning (1986)
http://www.apg.org.uk/download.cfm?type=document&document=43>
