What are you talking about?
February 2, 2011
As the Census figures on Hispanic keep trickling in, there’s one phrase that will continue to bring consternation to Hispanic marketing professionals and Spanish-language media execs: “but I don’t speak Spanish.”
There’s plenty proof that we US Hispanics are a bilingual nation. The real question is how we as marketers react to this reality. More often than not we have tried to impose our distinct backgrounds on an increasingly diverse Hispanic lot. The 1960’s radical, Abby Hoffman, offered some sage advice: “Do not try to impose your language on people you wish to reach.”
By Manny Gonzalez
To read more CLICK on link below;
http://www.HispanicAd.com/blog/>
