If there’s one phrase that marketers love to use, and executives love to nod along with (while silently wondering what it actually means), it’s “brand strategy.”
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What Brand Strategy Is (and What It Isn’t)

July 8, 2025

If there’s one phrase that marketers love to use, and executives love to nod along with (while silently wondering what it actually means), it’s “brand strategy.”
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Courtesy of The Association of National Advertisers

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