What does Chrysler/Dodge/Jeep and Home Depot have in common in the US Hispanic Market?
March 29, 2010
Simple according to industry insiders, the Media Brands’ Hispanic Center of Excellence insight agency managed Rick Marroquin named Identity has partner up with Universal McCann to handle US Hispanic work across the multiple Chrysler/Dodge/Jeep brands.
Add to this that, Identity works closely with media buying agency Initiative that handles work for Home Depot.
So in conclusion, Rick Marroquin is the common denominator on US Hispanic efforts.
