What fans want from the FIFA World Cup 2022 [REPORT]

Anticipation couldn’t be higher for the FIFA World Cup 2022—nor could the stakes for brands, broadcasters and platforms looking to show up big.

Our 2022 global world football report digs into who’s watching, how they’re watching, and what they care about so you can capitalize on the tournament’s massive content and sponsorship opportunities.

Insights include:

  • How viewers’ attentions are divided and the opportunities that presents
  • Fan expectations for data-fueled content that lives alongside matches
  • The distinct ways football fans are influenced by sports sponsorships

To download report CLICK HERE.



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