What Happens When Media Consumption Rates Peak?
November 4, 2023
By Marie Griffin
Is the show over? Peak TV has peaked and the amount of time U.S. consumers spend with media is nearing its highest point, according to PQ Media’s “Global Consumer Media Usage Forecast 2023-2027,” putting an even bigger onus on marketers to make their brands stand out or be lost in the haze.
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Courtesy of Association of National Advertisers
