What if a network undercuts an agency?

I need the opinion of my Hispanic advertising colleagues.

What would you think of a TV Network going directly to a client of yours – without letting you, the agency, know – to present to them a program that you had already presented to your client? And presenting it as a less expensive option because the client can get it net from the network? Of course trying to mess up the client-agency relationship comes as a derivative of this action.

By: Enrique R. Turegano

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