What Is the Extra Round of Creative Costing You?
August 12, 2023
![ana1_118](https://hispanicad.com/wp-content/uploads/2019/11/ana1_118.gif)
By Blum Consulting Partners Leadership Team
It’s a familiar scenario, something that happens all the time. There’s an approved strategy, a brief, and theoretically all the stakeholders in the process should be aligned, but still the clients are sending the agency back to do another round of creative, and another, and another. It’s frustrating for everyone, and it’s a waste of resources, time, and money.
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Courtesy of Association of National Advertisers