What New Social Media Laws Mean for Brands
July 7, 2023
By Chuck Kapelke
In April, Unilever brand Dove announced it would partner with Common Sense Media and ParentsTogether Action to advocate for the Kids Online Safety Act (KOSA). The proposed federal legislation, among other things, would require social media platforms to limit access for internet users 16 and younger to content that promotes suicide, eating disorders, and causing harm to others. The team behind the Dove Self-Esteem Project enlisted pop star Lizzo to join the effort, produced an emotional video to raise awareness, and shared a petition in support of the legislation.
Yet dozens of prominent advocacy groups, including GLAAD and the Electronic Frontier Foundation, as well as publishers like the New York Times Co., have voiced opposition to KOSA, saying it would limit free speech, increase the collection of personal data for age verification, and allow state attorneys general to determine what constitutes “harmful” content.
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Courtesy of Association if National Advertisers
