What the Hell Is Going On in Marketing with Bob Liodice
January 25, 2025
In the debut episode of On Scope, Bob Liodice, CEO of the ANA, joined host Mike Berberich to discuss the myriad issues facing the marketing industry, including solutions to complex measurement challenges, how to use AI responsibly, and how marketers can more effectively demonstrate the value of their efforts to the rest of the C-suite.
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Courtesy of The Association of National Advertisers
