I recently read an article in another of the Latin American Market focused trade journals that interviewed a US Hispanic Marketing Director at the client level and two mayor New York Hispanic Agency based Media Planning Executives with most of their experience in mainstream advertising and Latin America respectively to give their opinions about the US Hispanic Market. All three were asked three questions, but the answers to the following question” What will be the strongest type of media in 2012 (e.g. print, digital, TV, radio, outdoor etc)?” intrigued me. I immediately came up with my list, but obviously is did not correlate with theirs completely.
- Two out of three mentioned TV
- Three out of three mentioned Digital
- One out of three only mentioned Digital
Yes, TV is the big player in our business. We all know that. Digital is an important and growing segment of our Industry and is earning their rightful place in the media mix. We all know that. But the actual exclusion of other media that by far earned respectably more ad dollars and offer signingficant consumers were not even mentioned. What would your picks be and why? Gene Bryan – CEO HispanicAd.com