What Women Want: From Radio & Contests.
January 6, 2002
What Women Want: From Radio and Contests takes a step back from conventional wisdom about radio contesting to develop an in-depth picture of the way contests really impact female radio listening. The study is a breakout report based on the What Women Want: Five Secrets to Better Ratings study unveiled in September 2001.
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http://www.arbitron.com/downloads/whatwomenwantcontests.pdf
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