What Women Want from the Web.

Women have enormous purchase power – 85% of all brand purchases are made by women. As the CHO – Chief Household Officer – American women make 92% of vacation purchases, 93% of food purchases and control $7 billion in annual spending. As the primary shoppers, women are a key audience for advertisers. For online advertisers, knowing what women want from the web is essential for campaign success.

As women bring more of their daily tasks and media consumption online, this summer they’ll be plugged in to connect with friends, shop for deals, plan vacations and entertainment activities, and use the web for fun – playing games, music and watching TV shows/movies.

To complete these activities, women plan to visit a wide range of sites. This report helps advertisers learn what women plan to do online this summer, where they’ll be going to complete these activities, and what types of advertising (for what products) will attract their attention?

Key Findings

– The most popular online activities for women this summer: 76% plan to connect with friends and family, 67% will keep up with the news, 64% plan to shop for sales/compare prices, 59% intend to entertain themselves (play games, listen to music or watch TV/movies), and 48% will research travel/vacations.

– Women age 18-24 are more inclined to use the Internet for most activities, and also more receptive to online advertising in various formats, particularly more interested than women overall in localized information, surveys, social media formats and exclusive downloadable content.

– The most popular ad content is for sales and discount codes – 46% of women notice these, followed by creating/submitting an entry to win a prize – 31%. About one in four women notice an ad with localized information, like area movie listings.

– Women notice ads for items they’re already interested in – 56% of women planning to look up entertainment options this summer have noticed an entertainment ad in the past month and 46% of women planning to research travel have noticed a travel ad.

Women with children in the home tend to do more activities online than those without children, including listen to music (62% vs. 42%), watch TV or movies (56% vs. 46%) and look up entertainment options (60% vs. 40%).

– Women that visit blogs notice online advertising far more than overall respondents, but this is a small group with just 13% of women planning to visit a blog this summer.

To download report CLICK on link below:
http://www.unicast.com/Pdfs/what_women_want_from_the_web_2010.aspx>