When an account review seems like a game of Three-Card Monte.

Competing fair and square is the American way. Right?

Now, anybody knows that in a game of Three-Card Monte your odds are not good at winning. So, you avoid the game and the loss.

Let me set the board up for the card game. Card One – the Client, Card Two – the US Hispanic Advertising agencies in the review and Card Three – A Mainstream Shop with mainstream ad responsibilities for the client, no bona fide or proven US Hispanic focused unit and a lust for the US Hispanic ad dollar responsibilities.

You would hope that in an account review process for any client that you have a fair shot at walking away with the account o defending the account and not being subject to a Three-Card Monte, especially when you have been invited to the review.

Published by Gene Bryan CEO / HispanicAd.com

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