When is it public relations (PR) vs marketing? My next guest agrees that it is a blurred line. [PODCAST]

When is it public relations (PR) vs marketing? My next guest agrees that it is a blurred line.

The energetic and talented Jennifer Walus D’97 shared her upbringing, educational journey from an all-girls Catholic school to Dartmouth College, her passion for singing, and her professional career in marketing (with a particular focus on Hispanic marketing). Jennifer discussed the evolution of marketing and PR, emphasizing the importance of storytelling and authentic engagement with Latino culture, which she considers a MAINSTREAM cultural force. She ends by sharing her modus operandi: “Say YES to the opportunity. Say YES to the random invitation…. and also, don’t take NO for an answer.”