When to Respond to Negative Buzz.
April 10, 2010
Denise Zimmerman
President and Chief Strategy Officer
NetPlus Marketing Inc.
A 25-year marketing veteran, Denise Zimmerman has spent the past 18 years focusing on the digital landscape and best-practice applications in marketing, advertising and communications. She spoke with eMarketer Senior Analyst Jeffrey Grau about the options retailers have in responding to negative buzz on social media sites.
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