WHEN THINGS ARE TOUGH, SOME CHOOSE KINDNESS

What is the mood of the market and what is the forecast for Multicultural Communications and the U.S. Hispanic Market in 2026?  For the Multicultural ad shops out there, what awaits on the horizon?

According to most reports, a good number of industry captains would welcome a lessening of people’s divisions as well as a more civil climate and discourse.  In corporate America, more than a few see their brands ending the year still harboring doubts as to a full recovery from an economy of uncertainty.  All sides declare a desire for a decrease in vitriol.  And many in our Latino world would be willing to do whatever may be necessary to put an end to so much Latino-bashing —HispanicAd.com included in this wish!

Meanwhile, one of our multicultural and Hispanic ad shops, d expósito & Partners, dedicates its end-of-the-year holidays message to invite all of us to Spread Kindness.

Here’s the dex ad and if you click on it you’ll see the video that conveys the message.

We love it!