Where to Go and What to Do this Summer.
June 1, 2010
Summertime is in full-swing, and marketers around the country have aligned their messaging to suit the sunshine. Scarborough Research, a firm that measures the lifestyles of American consumers, released a ranking of the top events and personal activities for American adults.
Top Events (Attended During the Past Year, Adults Only, %)
1. Professional Sports Event: 35%
2. Zoo: 25%
3. Live Theatre: 20%
4. High School Sports Event: 16%
5. Art Museum: 13%
6. Rock Concert: 11%
7. Times Square in New York City: 8%
8. TIE: Six Flags Amusement Park: 7%; Disney World in Orlando: 7%; Symphony Concert/Opera: 7%
9. TIE: Dance/Ballet Performance: 6%; Comedy Club:6%
10. TIE: Sea World: 4%; Circus: 4%; Job Fair: 4%; Disneyland in Anaheim, CA: 4%
Top Personal Activities (Participated During the Past Year, %, Adults Only)
1. Gardening: 45%
2. Swimming: 32%
3. Volunteer Work: 26%
4. Photography: 25%
5. TIE: Jogging/Running: 21%; Biking: 21%; Fishing: 21%
6. Free Weights/Circuit Training: 19%
7. TIE: Bowling: 18%; Camping: 18%
8. Sewing/Crafts: 15%
9. TIE: Hiking/Backpacking: 13%; Adult Continuing Education: 13%; Golf: 13%
10. Basketball: 11%
For more information at http://www.scarborough.com
