By Gil Biberstein – Retail Display Specialist

This map isn’t just demographics.

This is economics 101! Let’s review:

• 68.5M people
• Trillions in spending power
• Fastest‑growing influence on U.S. retail

And it’s highly concentrated:

• California: ~16.1M
• Texas: ~12.6M
• Florida: ~6.7M
• New York: ~4M

Secondary power markets punching way above their weight:

• Arizona (~2.4M)
• Illinois (~2.4M)
• New Jersey (~2.1M)
• Georgia (~1.2M)
• That’s not random.
• That’s repeatable density.

Retail doesn’t grow by chasing everyone.
It grows by serving real households, consistently.
These markets over‑index on:

• High‑frequency shopping
• Bulk & value formats
• Club, grocery, and convenience crossover
• Private label trust
• Food‑forward retail experiences

Sound familiar?

• That’s like Costco Wholesale.
• That’s Sam’s Club.
• That’s H-E-B.
• That’s ALDI USA.
• That’s the future.

This isn’t about trends.

It’s about where the volume already is and where it’s growing faster than the national average.

Retail winners don’t ask:

• “Who’s next?”
• They ask:
• “Where do people already live, shop, eat, and come back again?”

This map answers that.

Mac Miller said it best: keep your eyes to the sky, never glued to your shoes. We build for real people, in real places, with real demand.

That’s how you win for the long run.