Where the True Growth Lies – The market for digital media.
December 24, 2010
With projection of better than 6 percent growth over the next five years, it is widely believed that media and entertainment sector is expected to continue with the success it has enjoyed over the past decade. Consensus forecasts suggest that most of the growth will come from new digital media that was designed from inception to be interactive.
While the current thinking in the sector is to look at emerging markets and new media, we believe the new media will not be the primary growth driver for the media and entertainment sector. In fact, our research indicates that the interactive component of traditional media in developed markets offers a better opportunity for growth than either new media or media in emerging markets.
To download report CLICK on link below;
http://www.deloitte.com/assets/Dcom-UnitedStates/Local%20Assets/Documents/TMT_us_tmt/u_tmt_wherethetruegrowthlies_200910.pdf?
