Who Are Latino Cell Only Respondents?

According to the National Center for Health Statistics’ National Health Interview Survey conducted between January and June, 2010, more than one in every four (26.6 percent) American homes has only cell phones and no landline phones. Nearly one in every six (15.9 percent) American homes has a landline yet receives all or almost all calls on cell phones. It was reported that Hispanic adults (34.7 percent) are more likely than non-Hispanic white adults (22.7 percent) or non-Hispanic black adults (28.5 percent) to live in cell phone only households.

Given these and several other crucial survey findings from reputable sources, a study was designed by Encuesta, Inc. that explored related topics in order to assess:

– Do we really need to include a Hispanic targeted cell phone sample frame and cell phone only Hispanics sample when conducting surveys?

– Are cell phone only Hispanics different than other Hispanics or cell phone only non-Hispanics?

– Can exclusion of cell phone only Hispanics bias the survey results?

The study gathered a demographic profile and included a variety of topics such as healthcare, economic indicators, politics, and corporate responsibility.

Martin Cerda and Ilgin Basar, Encuesta, Inc.

To view finding CLICK on link below;
http://surveypractice.org/2011/04/25/latino-cell-only-respondents/ >